influence

Directors and Founders

Stuart Dyble
Stuart Dyble is a former Vice President of Communications and PR for Premier Automotive Group (Aston Martin, Jaguar, Land Rover and Volvo Worldwide) and Ford of Europe. He is also a former Head of Sport for Simon Fuller’s 19 Entertainment, a portfolio which included David Beckham, Honda F1 and England Football team.

He is an expert in global PR, brand development and reputation management and has extensive experience at the highest level across all aspects of PR in the automotive, sport, green and corporate sectors. He has lived and worked in the US, Japan and Germany.
Alistair Watkins
Alistair Watkins is a former Marketing Director of twice winning America’s Cup team, Alinghi. Prior to that, he was Marketing Director of the Honda F1 Team for 5 years, which was operated out of the UK and Tokyo. He has also worked for a global media company, a leading strategy consultancy in sport and media and worked for 4 years at the FIA, Federation International de l’Automobile, where he ran the F1 media operation for Max Mosely and Bernie Ecclestone.

He is an expert in global sponsorship sales and activation especially within motorsport, sailing and cycling. He has wide-ranging experience and skills across the entire discipline of marketing and has a MBA from London University’s, Imperial College. .